For Chinese companies
Business Missions to Europe
How a mission to Italy and Europe is designed and delivered: the institutional framework, the sectors, the formats and the structure of the journey, in Europe and in China.
A structured programme, in collaboration with EMCC
Business Missions to Europe are a structured, institutionally anchored service: professionally facilitated visits designed to produce concrete outcomes such as meetings, agreements, distribution contracts, partnerships and investment structures.
EMCC, headquartered in Milan, has welcomed in Italy more than one hundred delegations of senior representatives of Chinese provinces. It provides the institutional framework and access to Italian and European institutions, industry associations and leading companies. ZOHKT manages the relationship with the participating companies, before, during and after the mission.
Defining characteristics
Business and culture
A professional programme in which every hour serves an economic or cultural objective: company visits and meetings, alongside the art, history and design that shape European business culture.
Institutional framing
Meetings with national and regional governments, chambers of commerce, industry associations and regulatory bodies, as well as leading companies.
Company-specific matching
Each participating company meets counterparts relevant to its sector, product and strategic objective, such as distributors, importers, producers and potential joint-venture partners.
Outcome orientation
The programme is designed to generate agreements, letters of intent, joint venture discussions and distribution contracts.
Full professional support
Invitation letters for Schengen visas, dedicated transport, accommodation, professional interpreters, briefing materials and 24-hour assistance.
The European rules, explained
A briefing before departure and a follow-up session after the return explain the experience in terms of European regulations and market characteristics, such as CE marking, product safety, VAT and distribution.
Sectors covered
Industrial Machinery & Advanced Manufacturing
Italian manufacturers, industrial districts and technology partners; CE compliance for machinery.
Food & Agrifood
Italian producers, food machinery, distribution channels and food safety rules.
Medical Devices & Healthcare
Market access, factory establishment, regulatory compliance in Europe.
Fashion & Lifestyle
The Italian fashion industry, production networks and institutional counterparts.
Pet Food & Veterinary
Italian producers, regulatory bodies, veterinary networks and distribution channels.
Any other sector
We can design and deliver a mission in any economic sector: contact us.
Mission formats in Europe
Each mission is designed for the specific delegation. Standard formats include:
Market entry and regulatory programme
5 days · Milan, Rome, Venice, Florence or any other city in Italy · distribution analysis, regulatory briefings · governmental representatives.
Sector mission
4–7 days · 1–3 cities in Italy and Europe · companies, industrial districts and trade fairs · company-to-company meetings.
Any other format
Customised: duration, cities and programme designed around the objectives of the delegation.
How a mission is built
In Europe
- Duration: from 4 to 8 days
- Cities: one to three, in Italy and Europe
- Preparation: briefing at the hotel after arrival
- Corporate visits: plant tour, meeting with senior management or the owner
- Trade fair or event: participation as visitors, with a dedicated programme for exhibitors
- Institutional meetings: regions, chambers of commerce, industry associations, regulatory bodies
- Closing session: debriefing and next steps
In China
- Preliminary meeting: online or in person in Beijing, to present the programme, the European market and its rules
- Follow-up: after the return, summary of the visit and follow-up of every contact made during the mission
After the mission
When the mission leads to a decision to enter the European market, we accompany the company with product compliance, a stable presence in the EU and tax compliance. Our Milan office can host your first base in Europe.