Europe-China Meeting Point
ZOHKT
A cross-border operator for European companies entering the Chinese market, and for Chinese companies approaching and developing in European and Mediterranean markets.
UK-registered business advisory firm, with offices in Milan, Beijing and Cairo.
Entering China
Your trusted local partner to explore the Chinese market, with the resources to stay for the long term: strategy, partner selection, a base in Beijing, business missions.
Entering Europe
Strategic guidance and operational support for Chinese companies that want to enter the European market: CE marking, a local unit in Italy, tax and fiscal compliance.
Business Mission · Beijing · 22–27 November 2026
Inside Chinese artificial intelligence
AI-Driven Management and Technology Applications. Six days in Beijing: nine AI companies, eight closed-door meetings with their executives, three institutional meetings.
What we do
Our engagement starts from an analysis of your company’s needs.
Market Strategy
We define where and how to enter: market and sector analysis, competitive landscape, entry mode and go-to-market strategy.
Partner Selection & Business Development
A few reliable counterparts, not many contacts: we select qualified partners, verify them and arrange the first meetings.
Deal Advisory & Negotiation
We sit at the table with you: support in negotiations, business interpreting, contract review with selected law firms.
Policy & Regulatory Advisory
We read the rules before you move: policies, market-entry requirements, product and sector regulation.
Brand Building & Market Activation
Brand positioning, product launches, trade fairs, events and exhibition spaces.
Market Establishment & Operations
A stable, legally recognised presence in the target market, and the services to run it.
Trade Finance & Risk
Advice on trade finance, export credit insurance, currency risk and cross-border payments, with specialised partners.
Executive Programs & Business Missions
Training programmes for managers, including the use of AI in business, and business missions built around concrete outcomes.
Our base and our network
We work alongside EMCC, Eurasia-Med Cooperation Council, our institutional partner.
480 sqm
Crossborder Incubation Center at Oriental Plaza, Beijing
2012
The year EMCC was founded
100+
Chinese delegations welcomed in Italy
40+
Italian delegations taken to China
Tell us where you want to go
Write to us about your project: we will answer from Milan, Beijing or Cairo.
Beijing
Room 509, Building W3, Oriental Plaza
No. 1 East Chang’an Avenue, Dongcheng District
Milan
Via Vittor Pisani 10, 20124
+39 353 203 8559
Cairo
Joseph Tito 11/12, Gate N2
El Nozha Algadida, Cairo
+20 2 2180 6621