Capabilities

ZOHKT works in both directions: with European companies entering China and with Chinese companies entering Europe. These eight capabilities are the same in both; what changes is the market, the rules and the partners.

Market Strategy

We define where and how to enter: market and sector analysis, competitive landscape, entry mode and go-to-market strategy.

Entering China
Sector research on the Chinese market, competitive analysis and buyer profiling.

Entering Europe
Analysis of European target markets, competition and distribution channels.

Partner Selection & Business Development

A few reliable counterparts, not many contacts: we select qualified partners, verify them and arrange the first meetings.

Entering China
Selection of Chinese buyers, distributors and industrial partners, with checks on each counterpart.

Entering Europe
Selection of European distributors, joint-venture partners and production partners.

Deal Advisory & Negotiation

We sit at the table with you: support in negotiations, business interpreting, contract review with selected law firms.

Entering China
Accompanied negotiations with Chinese counterparts, contracts reviewed by selected Chinese law firms, support until orders are converted.

Entering Europe
Negotiations with European clients, suppliers and partners, with contracts reviewed by European law firms.

Policy & Regulatory Advisory

We read the rules before you move: policies, market-entry requirements, product and sector regulation.

Entering China
Chinese import policies: duties, registrations, requirements for products and sectors.

Entering Europe
EU product compliance: CE marking, technical documentation, notified bodies, European authorised representative.

Brand Building & Market Activation

Brand positioning, product launches, trade fairs, events and exhibition spaces.

Entering China
Launches, trade fairs and showroom space in Beijing; communication on Chinese channels such as WeChat, Douyin, Xiaohongshu and Tmall.

Entering Europe
Brand positioning for European customers and participation in trade fairs and industry events in Europe.

Market Establishment & Operations

A stable, legally recognised presence in the target market, and the services to run it.

Entering China
Company or representative office set-up, offices at our Crossborder Incubation Center in Beijing, legal and accounting support, staff recruitment, certifications (CCC, NMPA, GACC) and labelling.

Entering Europe
Local unit in Italy, Italian VAT number and VIES registration, tax representative, bookkeeping and ongoing tax assistance.

Trade Finance & Risk

Advice on trade finance, export credit insurance, currency risk and cross-border payments, with specialised partners.

Entering China
Payment and settlement with Chinese counterparts; export credit insurance through European export credit agencies.

Entering Europe
Cross-border payments and settlement for Chinese companies operating in Europe.

Executive Programs & Business Missions

Training programmes for managers, including the use of AI in business, and business missions built around concrete outcomes.

Entering China
Business missions and study tours for European entrepreneurs in China: company visits, closed-door meetings with executives, institutional meetings.

Entering Europe
Business missions of Chinese companies to Italy and Europe: distribution analysis, regulatory briefings, meetings with companies and institutions.